Released on 2004Categories Language Arts & Disciplines

Messages, Signs, and Meanings

Messages, Signs, and Meanings

Author: Marcel Danesi

Publisher: Canadian Scholars’ Press

ISBN: 1551302500

Category: Language Arts & Disciplines

Page: 393

View: 417

Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms. The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages.
Released on 2004Categories Semiotics

Messages, Signs and Meaning

Messages, Signs and Meaning

Author: Marcel Danesi

Publisher:

ISBN: OCLC:847360359

Category: Semiotics

Page:

View: 592

Annotation. This text is designed to provide a basic introduction to semiotics and communication theory, with plenty of examples from and applications to popular culture. It aims to make accessible the technical and often abstruse subject matter of sign theory in practical ways, with illustrations in such areas as myth, storytelling, television, advertising, clothing, and architecture. Without overwhelming, this introduction allows students and interested general readers to get a comprehensive look at what semiotics and communication theory are all about.
Released on 2004-12-13Categories Language Arts & Disciplines

Handbook of Visual Communication

Handbook of Visual Communication

Author: Kenneth L. Smith

Publisher: Routledge

ISBN: 9781135636524

Category: Language Arts & Disciplines

Page: 624

View: 335

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Released on 2015-02-03Categories Social Science

The Concise Encyclopedia of Communication

The Concise Encyclopedia of Communication

Author: Wolfgang Donsbach

Publisher: John Wiley & Sons

ISBN: 9781118789230

Category: Social Science

Page: 704

View: 737

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Released on 2020-12-10Categories Technology & Engineering

Supervision in the Hospitality Industry

Supervision in the Hospitality Industry

Author: John R. Walker

Publisher: John Wiley & Sons

ISBN: 9781119749202

Category: Technology & Engineering

Page: 400

View: 826

Supervision in the Hospitality Industry, Ninth Edition, is a comprehensive primer designed for beginning leaders, new supervisors promoted from an hourly job, and students planning for careers in the hospitality industry. Covering each essential aspect of first-line supervision, this market-leading textbook helps readers develop the practical skills and knowledge necessary for effectively supervising hospitality workers at all levels of an organization, including cooks, servers, bartenders, front desk clerks, porters, housekeepers, and janitorial staff. Topics include planning and organizing, communication, recruitment and team building, employee training, performance effectiveness, conflict management, and more. The text's unique approach to leading human resources — combining fundamental leadership theory and the firsthand expertise of hospital industry professionals — enables readers to master concrete, results-driven leadership methods and overcome the everyday challenges faced in the real world. Principles of good leadership and supervision are presented in clear, easy-to-understand language and are reinforced by numerous examples, case studies, discussion questions, and activities. The ninth edition of Supervision in the Hospitality Industry remains the ideal text for students and practitioners alike, delivering a basic yet comprehensive knowledge of the different elements of the supervisor's job while helping develop the leadership qualities needed to succeed as a hospitality professional.
Released on 2006Categories Language Arts & Disciplines

Messages, Meaning, and Symbols

Messages, Meaning, and Symbols

Author: Charles T. Meadow

Publisher:

ISBN: STANFORD:36105114547792

Category: Language Arts & Disciplines

Page: 268

View: 224

An exploration of the key concepts of information and communications sciences, this book covers the information in its subject including the bedrock topics of signs, symbols, information, and communication. Considered from an historical and foundational perspective, it is useful to the beginning student and practitioners of long standing.
Released on 2021-09-21Categories Business & Economics

Living with Cultivating Messages

Living with Cultivating Messages

Author: Elena Pelzer

Publisher: Nomos Verlag

ISBN: 9783748926948

Category: Business & Economics

Page: 224

View: 988

Wie beeinflussen Botschaften aus dem Fernsehen unsere Wahrnehmung über die soziale Realität? Meistens konzentrieren sich Kultivierungsstudien zu dieser Frage auf die Medieneffekte. Doch das vorliegende Buch wählt einen neuen Ansatz und stellt die kultivierenden Botschaften in den Vordergrund. Das Buch behandelt, was Botschaften sind und wie sich uniforme von genrespezifischen Botschaften und Metanarrativen unterscheiden. Es werden verschiedene theoretische und fachliche Perspektiven zusammengebracht und das neue Botschaftskonzept 'Subgenre-Botschaften' vorgestellt, welches die Veränderungen der Medienlandschaft hin zum Online-Fernsehen berücksichtigt. Die computergestützte Simulationsstudie zeigt, inwiefern sich manche Botschaftskonzepte mehr ähneln als andere, und demonstriert, dass Subgenre-Botschaften am robustesten gegenüber Verzerrungen sind.
Released on 2002-03-07Categories Business & Economics

The Language of Pictures in Print Media Advertising

The Language of Pictures in Print Media Advertising

Author: Wilfried Pichler

Publisher: diplom.de

ISBN: 9783832451998

Category: Business & Economics

Page: 94

View: 847

Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]
Released on 2016-08-08Categories Reference

100 Activities for Teaching Research Methods

100 Activities for Teaching Research Methods

Author: Catherine Dawson

Publisher: SAGE

ISBN: 9781473987401

Category: Reference

Page: 384

View: 902

A sourcebook of exercises, games, scenarios and role plays, this practical, user-friendly guide provides a complete and valuable resource for research methods tutors, teachers and lecturers. Developed to complement and enhance existing course materials, the 100 ready-to-use activities encourage innovative and engaging classroom practice in seven areas: finding and using sources of information planning a research project conducting research using and analyzing data disseminating results acting ethically developing deeper research skills. Each of the activities is divided into a section on tutor notes and student handouts. Tutor notes contain clear guidance about the purpose, level and type of activity, along with a range of discussion notes that signpost key issues and research insights. Important terms, related activities and further reading suggestions are also included. Not only does the A4 format make the student handouts easy to photocopy, they are also available to download and print directly from the book’s companion website for easy distribution in class.
Released on 2010-10-18Categories Social Science

Introduction to Communication Studies

Introduction to Communication Studies

Author: John Fiske

Publisher: Routledge

ISBN: 9781136870187

Category: Social Science

Page: 248

View: 441

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.
Released on 2014-09-16Categories Political Science

Symbolism in Terrorism

Symbolism in Terrorism

Author: Jonathan Matusitz

Publisher: Rowman & Littlefield

ISBN: 9781442235793

Category: Political Science

Page: 352

View: 912

The symbolic value of targets is what differentiates terrorism from other forms of extreme violence. Terrorism is designed to inflict deep psychological wounds on an enemy rather than demolish its material ability to fight. The September 11, 2001 attacks, for example, demonstrated the power of symbolism. The World Trade Center was targeted by Al Qaeda because the Twin Towers epitomized Western civilization, U.S. imperialism, financial success, modernity, and freedom. The symbolic character of terrorism is the focus of this textbook. A comprehensive analysis, it incorporates descriptions, definitions, case studies, and theories. Each chapter focuses on a specific dimension of symbolism in terrorism and explains the contexts and processes that involve the main actors as well as the symbolism of both the purposes and targets of terrorism. Also discussed are new religious movements, which represent another important aspect of terrorism, such as Aum Shinrikyo, the Japanese cult that used sarin gas in the Tokyo subway in 1995. Over forty areas of symbolism are covered throughout the chapters, including physical and non-physical symbolism, linguistic symbolism, the social construction of reality, rituals, myths, performative violence, iconoclasm, brand management, logos, semiotics, new media, and the global village. This allows for an in-depth examination of many issues, such as anti-globalization, honor killing, religious terrorism, suicide terrorism, martyrdom, weapons, female terrorism, public communication, visual motifs, and cyberspace. Main concepts are clearly defined, and followed by theory illustrated by international case studies. Chapter summaries, key points, review questions, research and practice suggestions are recurring components as well. This groundbreaking text encompasses all major aspects of symbolism in terrorism and will be an essential resource for anyone studying terrorism.