Released on 2020-03-31Categories

De-Westernizing Visual Communication and Cultures

De-Westernizing Visual Communication and Cultures

Author: Guo-Ming Chen

Publisher:

ISBN: 3848765772

Category:

Page: 225

View: 704

This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.
Released on 2021-08-20Categories Political Science

China’s Communication of the Belt and Road Initiative

China’s Communication of the Belt and Road Initiative

Author: Carolijn van Noort

Publisher: Routledge

ISBN: 9781000433289

Category: Political Science

Page: 258

View: 959

This book examines how China’s international political communication of the Belt and Road Initiative comprises narratives about infrastructure and the Silk Road. By carefully selecting infrastructure modalities and Silk Road representations, it is argued that China’s aesthetic production of the Belt and Road Initiative advances China’s image as an infrastructure and standards-setting power, conjures up a historical continuation of friendly and cooperative relations, and forges China’s identity as good neighbor, good friend, and good partner. Using a multiple-case study approach, this book analyses China’s communication of the Second Belt and Road Forum, the Alternative North-South Road in Kyrgyzstan, the Standard Gauge Railway in Kenya, and the China-Maldives Friendship Bridge. Detailed literary analyses of the Travels of Marco Polo and the Travels of Ibn Battutah further elucidate China’s selective uses of history. Chapters highlight spatial, temporal, political, economic, technological, and perceptual modalities in infrastructure narratives, and reveal the composition of Silk Road narratives, contributing to key debates about Chinese discourse, media strategy and infrastructure communication. China’s Communication of the Belt and Road Initiative will appeal to students and scholars of politics, international relations, communication, and Asian studies globally.
Released on 2020-11-17Categories Business & Economics

Intercultural Marketing

Intercultural Marketing

Author: Ivana Beveridge

Publisher: Routledge

ISBN: 9781000218077

Category: Business & Economics

Page: 230

View: 930

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.
Released on 2022-03-18Categories Language Arts & Disciplines

Decolonizing Communication Studies

Decolonizing Communication Studies

Author: Kehbuma Langmia

Publisher: Cambridge Scholars Publishing

ISBN: 9781527579545

Category: Language Arts & Disciplines

Page: 225

View: 903

This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the launching of the Ferment in the Field special edition of the Journal of Communication, in which scholars were called upon to rethink the field because of the crisis it was facing.
Released on 2023-01-24Categories Social Science

A Theory of Assembly

A Theory of Assembly

Author: Kyle Parry

Publisher: U of Minnesota Press

ISBN: 9781452968261

Category: Social Science

Page: 334

View: 334

A vital reckoning with how we understand the basic categories of cultural expression in the digital era Digital and social media have transformed how much and how fast we communicate, but they have also altered the palette of expressive strategies: the cultural forms that shape how citizens, activists, and artists speak and interact. Most familiar among these strategies are storytelling and representation. In A Theory of Assembly, Kyle Parry argues that one of the most powerful and pervasive cultural forms in the digital era is assembly. Whether as subtle photographic sequences, satirical Venn diagrams, or networked archives, projects based in assembly do not so much narrate or represent the world as rearrange it. This work of rearranging can take place at any scale, from a simple pairing of images, undertaken by one person, to the entire history of internet memes, undertaken by millions. With examples ranging from GIFs and paintings to museum exhibitions and social movement hashtags, Parry shows how, in the internet age, assembly has come to equal narrative and representation in its reach and influence, particularly as a response to ecological and social violence. He also emphasizes the ambivalence of assembly—the way it can be both emancipatory and antidemocratic. As the world becomes ever hotter, more connected, and more algorithmic, the need to map—and remake—assembly’s powers and perils becomes all the more pressing. Interdisciplinary, engaging, and experimental, A Theory of Assembly serves as a playbook of strategies and critical frameworks for artists, activists, and content creators committed to social and environmental justice, ultimately arguing for a collective reenvisioning of which cultural forms matter. Cover alt text: Letters from the title appear in a jumble, each colored in a blue-orange gradient. Readable title and author sits below the jumble.
Released on 2022-05-12Categories Law

Digital Ethics

Digital Ethics

Author: Thomas Dreier

Publisher: Nomos Verlag

ISBN: 9783748934011

Category: Law

Page: 426

View: 351

Digitale Bilder werfen ethische Fragen auf, die bislang kaum Aufmerksamkeit gefunden haben. Die diskreten Pixel digitaler Bilder lassen sich frei kombinieren. Zugleich ermöglicht das Netz eine im Vergleich zur Verbreitung analoger Bilder ungleich größere Kontrolle. Die Folgen für die visuelle Gegenwartskommunikation wie auch für das kulturelle visuelle Gedächtnis sind erst in Umrissen erkennbar. Kann es überhaupt eine angewandte Ethik digitaler Bilder geben? Welchen Inhalt könnte eine solche normative Ethik haben? Und schließlich: In welchem Verhältnis stehen Ethik und das Recht digitaler Bilder zueinander? Der Band versammelt die Beiträge einer von der DFG geförderten interdisziplinären deutsch-italienischen Tagung in der Villa Vigoni. Mit Beiträgen von Prof. Gianmaria Ajani, Prof. Tiziana Andina, Dr. Eva-Maria Bauer, Dr. Davide Dal Sasso, Prof. Dr. Thomas Dreier, PD Dr. Johannes Eichenhofer, Prof. Maurizio Ferraris, Prof. Dr. Christophe Geiger, Prof. Dr. Dr. h.c. Werner Gephart, Olivia Hägle, Prof. Wybo Houkes, Dr. Lisa Käde, Prof. Massimo Leone, Lorenz Müller-Tamm, Dr. Eberhard Ortland, Prof. Dr. Benjamin Raue, Ass. Prof. Cosetta Saba, Prof. Dr. Reinold Schmücker, Ass. Prof. Enrico Terrone und Prof. Dr. Wolfgang Ullrich.
Released on 2010-12-14Categories Language Arts & Disciplines

De-Westernizing Communication Research

De-Westernizing Communication Research

Author: Georgette Wang

Publisher: Routledge

ISBN: 9781136935374

Category: Language Arts & Disciplines

Page: 304

View: 722

The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
Released on 2004-12-13Categories Language Arts & Disciplines

Handbook of Visual Communication

Handbook of Visual Communication

Author: Kenneth L. Smith

Publisher: Routledge

ISBN: 9781135636524

Category: Language Arts & Disciplines

Page: 633

View: 578

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Released on 2010-11-22Categories Art

Diaspora Literature and Visual Culture

Diaspora Literature and Visual Culture

Author: Sheng-mei Ma

Publisher: Routledge

ISBN: 9781136893940

Category: Art

Page: 192

View: 201

This book offers an incisive and ambitious critique of Asian Diaspora culture, looking specifically at literature and visual popular culture. Sheng-mei Ma’s engaging text discusses issues of self and its relationship with Asian Diaspora culture in the global twenty-first century. Using examples from Asia, Asian America, and Asian Diaspora from the West, the book weaves a narrative that challenges the twenty-first century triumphal discourse of Asia and argues that given the long shadow cast across modern film and literature, this upward mobility is inescapably escapist, a flight from itself; Asia’s stunning self-transformation is haunted by self-alienation. The chapters discuss a wealth of topics, including Asianness, Orientalism, and Asian American identity, drawing on a variety of pop culture sources from The Matrix Trilogy to Crouching Tiger, Hidden Dragon. This book forms an analysis of the new idea of Asian Diaspora that cuts across area, ethnicity, and nation, incorporating itself into the contemporary global culture whilst retaining a distinct Asian flavor. Covering the mediums of literature, film, and visual cultures, this book will be of immense interest to scholars and students of Asian studies and literature, ethnic studies, cultural studies, and film.
Released on 2021-08-20Categories Social Science

Media Studies

Media Studies

Author: Paul Long

Publisher: Routledge

ISBN: 9781317428299

Category: Social Science

Page: 568

View: 653

This thoroughly revised and updated third edition provides a comprehensive introduction to the various approaches to the field, explaining why media messages matter, how media businesses prosper and why media is integral to defining contemporary life. The text is divided into three parts – Media texts and meanings; Producing media; and Media and social contexts – exploring the ways in which various media forms make meaning; are produced and regulated; and how society, culture and history are defined by such forms. Encouraging students to actively engage in media research and analysis, each chapter seeks to guide readers through key questions and ideas in order to empower them to develop their own scholarship, expertise and investigations of the media worlds in which we live. Fully updated to reflect the contemporary media environment, the third edition includes new case studies covering topics such as Brexit, podcasts, Love Island, Captain Marvel, Black Lives Matter, Netflix, data politics, the Kardashians, President Trump, ‘fake news’, the post-Covid world and perspectives on global media forms. This is an essential introduction for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media and popular culture.
Released on 2020-08-14Categories Performing Arts

Chinatown Film Culture

Chinatown Film Culture

Author: Kim K. Fahlstedt

Publisher: Rutgers University Press

ISBN: 9781978804425

Category: Performing Arts

Page: 218

View: 487

Chinatown Film Culture provides the first comprehensive account of the emergence of film and moviegoing in the transpacific hub of San Francisco in the early twentieth century. Working with materials previously left in the margins of grand narratives of history, Kim K. Fahlstedt uncovers the complexity of a local entertainment culture that offered spaces where marginalized Chinese Americans experienced and participated in local iterations of modernity. At the same time, this space also fostered a powerful Orientalist aesthetic that would eventually be exported to Hollywood by San Francisco showmen such as Sid Grauman. Instead of primarily focusing on the screen-spectator relationship, Fahlstedt suggests that immigrant audiences' role in the proliferation of cinema as public entertainment in the United States saturated the whole moviegoing experience, from outside on the street to inside the movie theater. By highlighting San Francisco and Chinatown as featured participants rather than bit players, Chinatown Film Culture provides an historical account from the margins, alternative to the more dominant narratives of U.S. film history.
Released on 2005-07-05Categories Social Science

De-Westernizing Media Studies

De-Westernizing Media Studies

Author: James Curran

Publisher: Routledge

ISBN: 9781134650330

Category: Social Science

Page: 352

View: 649

De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?