Released on 2020Categories Visual communication

Handbook of Visual Communication

Handbook of Visual Communication

Author: Sheree Josephson

Publisher: Routledge

ISBN: 1138590312

Category: Visual communication

Page: 494

View: 134

This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Released on 2004-12-13Categories Art

Handbook of Visual Communication

Handbook of Visual Communication

Author: Kenneth L. Smith

Publisher: Routledge

ISBN: 9781135636531

Category: Art

Page: 625

View: 959

This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Released on 2001-03-29Categories Social Science

The Handbook of Visual Analysis

The Handbook of Visual Analysis

Author: Theo Van Leeuwen

Publisher: SAGE

ISBN: 9780761964773

Category: Social Science

Page: 210

View: 304

The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.
Released on 2014-04-30Categories Language Arts & Disciplines

Visual Communication

Visual Communication

Author: David Machin

Publisher: Walter de Gruyter GmbH & Co KG

ISBN: 9783110255492

Category: Language Arts & Disciplines

Page: 768

View: 957

The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Released on 1995-10-16Categories Computers

Handbook of Visual Communications

Handbook of Visual Communications

Author: Hseuh-Ming Hang

Publisher: Academic Press

ISBN: 9780123230508

Category: Computers

Page: 537

View: 149

This volume is the most comprehensive reference work on visual communications to date. An international group of well-known experts in the field provide up-to-date and in-depth contributions on topics such as fundamental theory, international standards for industrial applications, high definition television, optical communications networks, and VLSI design. The book includes information for learning about both the fundamentals of image/video compression as well as more advanced topics in visual communications research. In addition, the Handbook of Visual Communications explores the latest developments in the field, such as model-based image coding, and provides readers with insight into possible future developments. Displays comprehensive coverage from fundamental theory to international standards and VLSI design Includes 518 pages of contributions from well-known experts Presents state-of-the-art knowledge--the most up-to-date and accurate information on various topics in the field Provides an extensive overview of international standards for industrial applications
Released on 2021-07-07Categories Social Science

Visual Communication

Visual Communication

Author: Janis Teruggi Page

Publisher: John Wiley & Sons

ISBN: 9781119226475

Category: Social Science

Page: 27

View: 229

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Released on 2021-06-15Categories Social Science

Visual Communication

Visual Communication

Author: Janis Teruggi Page

Publisher: John Wiley & Sons

ISBN: 9781119227304

Category: Social Science

Page: 336

View: 687

Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Released on 2019-10-28Categories Language Arts & Disciplines

Visual Communication

Visual Communication

Author: Giorgia Aiello

Publisher: SAGE

ISBN: 9781526417121

Category: Language Arts & Disciplines

Page: 312

View: 199

Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Released on 2014-05-01Categories Social Science

Visual Communication Theory and Research

Visual Communication Theory and Research

Author: S. Fahmy

Publisher: Springer

ISBN: 9781137362155

Category: Social Science

Page: 190

View: 551

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Released on 2015-08-27Categories Social Science

Reframing Visual Social Science

Reframing Visual Social Science

Author: Luc Pauwels

Publisher: Cambridge University Press

ISBN: 9781316368220

Category: Social Science

Page:

View: 179

The burgeoning field of 'visual social science' is rooted in the idea that valid scientific insight into culture and society can be acquired by observing, analyzing and theorizing its visual manifestations: visible behavior of people and material products of culture. Reframing Visual Social Science provides a well-balanced, critical-constructive and systematic overview of existing and emerging modes of visual social and cultural research. The book includes integrated models and conceptual frameworks, analytical approaches to scrutinizing existing imagery and multimodal phenomena, a systematic presentation of more active ways and formats of visual scholarly production and communication, and a number of case studies which exemplify the broad fields of application. Finally, visual social research is situated within a wider perspective by addressing the issue of ethics; by presenting a generic approach to producing, selecting and using visual representations; and through discussing the specific challenges and opportunities of a 'more visual' social science.
Released on 2021-08-24Categories Social Science

The Routledge Companion to Journalism Ethics

The Routledge Companion to Journalism Ethics

Author: Lada Trifonova Price

Publisher: Routledge

ISBN: 9780429553301

Category: Social Science

Page: 552

View: 730

This volume provides a comprehensive discussion of enduring and emerging challenges to ethical journalism worldwide. The collection highlights journalism practice that makes a positive contribution to people’s lives, investigates the link between institutional power and ethical practices in journalism, and explores the relationship between ethical standards and journalistic practice. Chapters in the volume represent three key commitments: (1) ensuring practice informed by theory, (2) providing professional guidance to journalists, and (3) offering an expanded worldview that examines journalism ethics beyond traditional boundaries and borders. With input from over 60 expert contributors, it offers a global perspective on journalism ethics and embraces ideas from well-known and emerging journalism scholars and practitioners from around the world. The Routledge Companion to Journalism Ethics serves as a one-stop shop for journalism ethics scholars and students as well as industry practitioners and experts.
Released on 2014-01-23Categories Business & Economics

The Routledge Companion to Visual Organization

The Routledge Companion to Visual Organization

Author: Emma Bell

Publisher: Routledge

ISBN: 9781135005474

Category: Business & Economics

Page: 404

View: 927

The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.