Trade show activity throughout the world continues to grow. More and more exhibitors are finding trade shows to be their most effective marketing tool. No longer seen as a vacation away from the office, today's trade show is considered one of the best ways to meet with current customers, reach previously unidentified prospects and offer goods and services to the international market. Trade Shows Worldwide contains the vital information needed by every segment of the trade show industry. With its global perspective and clearly organized format, Trade Shows Worldwide allows industry professionals, city planners, information professionals and business executives quick access to the information vital for success and timely decision-making.
A revised edition of this guide to Brussels, famous for its food and drink as much as its history and culture. Useful for the business traveller as well as the holiday maker, it covers a full range of accommodation as well as guides to museums, galleries, shops and nightlife.