The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
This book is the first to combine principles from analytics, complex systems theory, multi-disciplinary diagnostics and sport performance analysis. It considers athletes, teams, and sport organizations in individual and team games as complex systems, and demonstrates how complexity studies can enrich analytics and give us a more sophisticated understanding of the causalities of winning and losing in sports. Part I introduces the basic categories of analytics and their uses in elite sport. Part II presents an original conception of sport analytics both as a complex of different kinds of processes and as a complexity-adapted view of human systems acting in sport performance and management. Part III considers the main principles of complex sport analytics, expanding the prism of complexity to include all levels of a sport organization from athletes, coaches and trainers to top decision makers, and suggests practical applications and simulations for cases of both individual and team sports. This is illuminating reading for any advanced student, researcher or practitioner working in sport analytics, performance analysis, coaching science or sport management.
As the analysis of big datasets in sports performance becomes a more entrenched part of the sporting landscape, so the value of sport scientists and analysts with formal training in data analytics grows. Sports Analytics: Analysis, Visualisation and Decision Making in Sports Performance provides the most authoritative and comprehensive guide to the use of analytics in sport and its application in sports performance, coaching, talent identification and sports medicine available. Employing an approach-based structure and integrating problem-based learning throughout the text, the book clearly defines the difference between analytics and analysis and goes on to explain and illustrate methods including: Interactive visualisation Simulation and modelling Geospatial data analysis Spatiotemporal analysis Machine learning Genomic data analysis Social network analysis Offering a mixed-methods case study chapter, no other book offers the same level of scientific grounding or practical application in sports data analytics. Sports Analytics is essential reading for all students of sports analytics, and useful supplementary reading for students and professionals in talent identification and development, sports performance analysis, sports medicine and applied computer science.
"This book addresses the fundamental use of analytical metrics to inform sport managers, framing sport analytics for practical use within organizations. The book is organized to present the background of sport analytics, why it is useful, selected techniques and tools employed, and its applications in sport organizations. The text guides the reader in selecting and communicating information in a useable format, and the translation of metrics in informing managers, guiding decisions, and maximizing efficiency in achieving desired outcomes"--
This book is a collection of applications of analytic techniques to a number of popular sports including baseball, basketball, hockey, Jai Alai, NFL football and horseracing. We focus on both the statistics of the sporting events and betting strategies on the events. The subject is fascinating as there are many twists and subtle complicated decisions.Sports analytics applies mathematical and statistical methods to important questions in the structure and performance of sporting activities using the same basic methods and approaches as data analysts in other disciplines.Sports games and events are a fruitful area for study and to evaluate betting strategies as there is extensive data and mean reversion. With prices changing continuously, risk arbitrage bets can be made. Moreover, little errors, like a penalty to a player or an error in a call by a referee, can change the score of a game and corresponding betting prices. The collection and analysis of in-game data can inform players, coaches and staff on effective decision making during sporting events.Novel features of the book include: an analysis of who were the greatest baseball batters; analyses of the players most important to team success (and they are not necessarily the best players) in basketball, NFL football and hockey; a tutorial on risk arbitrage and its applications to NFL football and NBA basketball; a discussion of many ad hoc decision rules by coaches and players and what was really optimal; in the racing section we discuss breeding, the analysis of various bets like the Rainbow and ordinary Pick 6, a discussion and betting on the most important races and a visit to the Breeders' Cup with Ed Thorp to demonstrate the place and show system in action.
Benjamin C. Alamar founded the first journal dedicated to sports statistics, the Journal of Quantitative Analysis in Sports. He developed and teaches a class on sports analytics for managers at the University of San Francisco and has published numerous cutting-edge studies on strategy and player evaluation. Today, he cochairs the sports statistics section of the International Statistics Institute and consults with several professional teams and businesses in sports analytics. There isn't a better representative of this emerging field to show diverse organizations how to implement analytics into their decision-making strategies, especially as analytic tools grow increasingly complex. Alamar provides a clear, easily digestible survey of the practice and a detailed understanding of analytics' vast possibilities. He explains how to evaluate different programs and put them to use. Using concrete examples from professional sports teams and case studies demonstrating the use and value of analytics in the field, Alamar designs a roadmap for managers, general managers, and other professionals as they build their own programs and teach their approach to others.
Sports Analytics in Practice with R A practical guide for those looking to employ the latest and leading analytical software in sport In the last twenty years, sports organizations have become a data-driven business. Before this, most decisions in sports were qualitatively driven by subject-matter experts. In the years since numerous teams found success with “Money Ball” analytical perspectives, the industry has sought to advance its analytical acumen to improve on- and off-field outcomes. The increasing demand for data to inform decisions for coaches, scouts, and players before and during sporting events has led to intriguing efforts to build upon this quantitative approach. As this methodology for assessing performance has matured and grown in importance, so too has the open-source R software emerged as one of the leading analytical software packages. In fact, R is a top 10 programming language that is useful in academia and industry for statistics, machine learning, and rapid prototyping. Sports Analytics in Practice with R neatly marries these two advances to teach basic analytics for sports-related use—from cricket to baseball, from basketball to tennis, from soccer to sports gambling, and more. Sports Analytics in Practice with R readers will also find: A broad perspective of sports, focusing on a wide range of sports rather than just one The first book of its kind that features coding examples Case study approach throughout the book Companion website including data sets to work through alongside the explanations Sports Analytics in Practice with R is a helpful tool for students and professionals in the sports management field, but also for sports enthusiasts who have a coding background.
This book constitutes the refereed post-conference proceedings of the 5th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2018, colocated with ECML/PKDD 2018, in Dublin, Ireland, in September 2018. The 12 full papers presented together with 4 challenge papers were carefully reviewed and selected from 24 submissions. The papers present a variety of topics, covering the team sports American football, basketball, ice hockey, and soccer, as well as the individual sports cycling and martial arts. In addition, four challenge papers are included, reporting on how to predict pass receivers in soccer.
The coaching process is about enhancing performance by providing feedback about the performance to the athlete or team. Researchers have shown that human observation and memory are not reliable enough to provide accurate and objective information for high-performance athletes. Objective measuring tools are necessary to enable the feedback process. These can take the form of video analysis systems post-event, both biomechanical and computerised notation systems, or the use of in-event systems. Essentials of Performance Analysis in Sport 3rd Edition is fully revised with updated existing chapters and the addition of 12 new chapters. It is a comprehensive and authoritative guide to this core discipline of contemporary sport science. The book offers a full description of the fundamental theory of match and performance analysis, using real-world illustrative examples and data throughout. It also explores the applied contexts in which analysis can have a significant influence on performance. To this end the book has been defined by five sections. In Section 1 the background of performance analysis is explained and Section 2 discusses methodologies used in notating sport performance. Current issues of performance analysis applied research, such as chance, momentum theory, perturbations and dynamic systems are explored in Section 3. Profiling, the essential output skill in performance analysis, is examined in depth in Section 4. The book’s final section offers invaluable applied information on careers available for performance analysts. With extended coverage of contemporary issues in performance analysis and contributions from leading performance analysis researchers and practitioners, Essentials of Performance Analysis in Sport 3rd Edition is a complete textbook for any performance analysis course, as well as an invaluable reference for sport science or sport coaching students and researchers, and any coach, analyst or athlete looking to develop their professional insight.
Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
"Short, factual description of the book (summary of what it includes, without subjective or promotional language.) This classic but thoroughly updated introductory text is designed so students will understand sport management as a field of study and a vibrant professional environment. It emphasizes critical-thinking, ethics, and diversity while providing a broad introduction to the major functional areas and issues that student will encounter in their careers"--
Thoroughly updated, Contemporary Sport Management, Sixth Edition, offers a complete and contemporary overview of the field. It addresses the professional component topical areas that must be mastered for COSMA accreditation, and it comes with an array of ancillaries that make instruction organized and easy.