Start an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them. Now fully updated for today’s online market, it will guide you through: · Planning, registering, and financing your business. · Setting up your business online, and marketing it effectively. · Monetizing your site. · Managing and retaining customers. · The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don’t know where to start, or you’ve just launched your online shop and need to attract customers, this book is for you! Table of Contents: 1. Start an Online Business 2. Business Planning & Finance 3. Setting Up Online 4. Monetizing Your Site 5. Supply Chain 6. Marketing Your Online Business 7. Customer Relationship Management 8. Useful Resources
Effective Project Management in easy steps will show you how to make sure your project is successful. It focuses on the key skills a manager needs to develop for a smooth running project, and a timely arrival at the finishing line. It includes examples for most key documents such as the terms of reference, business case and project plan. It addresses team building and good communications. It covers the typical project stages with helpful lists of applicable tasks and deliverables, which effectively provides a blueprint for planning an entire project. This up-to-date primer covers all key trends in project management including a chapter on Agile Project Management. If you're a first time project manager, let this book take you through the essential project stages in easy steps, and take note of the applicable tasks and deliverables. If you're an experienced project manager, this book provides a valuable source of inspiration for making projects run smoothly and satisfactorily. Covering risk-management together with insights on how to plan, lead, organize and control a project - simply a fountain of knowledge!
"The book will guide you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing."--Publisher.
This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers: Understanding accounts and why they are important the legal documents required when preparing accounts What happens if accounts are not submitted in time and when accounts need to be sent to authorities Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers VAT – registering, charging and reclaiming Annual adjustments – Prepayments, Accruals, etc. Calculating Profit for tax and Capital Accounts Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more! This book will help you make sense of the 'daunting' accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes. Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students. Includes examples to practice, and a Questions and Answers section to test yourself!
Written by an industry professional with over 20 years' experience of training in electronic publishing software, InDesign in easy steps breaks down this versatile, user-friendly page layout software into a straightforward, manageable and logical series of learning events. If your aim is to get started with the basics, become a competent and confident user, and then to master InDesign - this book is for you. The book builds from the basics, such as the Working Environment, Building Pages, Text, character and Paragraph settings. Then, it continues to cover more and more of the extensive range of functionality InDesign has to offer. By following the book's logical structure you can develop the core skills needed to master the software. Areas covered include: Tables and Tabs; Table of Contents, Indexing and Books; Printing and Exporting; Transformations and Transparency; Paths and the Pen Tool. For both Windows & Mac users.
Agile Project Management in easy steps, now in its second edition, explains the key principles, techniques, and processes to ensure your agile project is a success. This edition of the book has been updated to reflect progress and refinement of agile methods over recent times. It explains the key principles, techniques and processes of agile project management, working through an entire project, explaining the main activities and deliverables including: Pre-project start-up and terms of referenceFeasibility assessment and the business caseEstablishing the foundations for successIterative development and the evolving solutionImplementation and post-project assessment It includes additional coverage of business analysis, user experience, feature-driven development and agile projects in large programmes and enterprises. An essential guide for anyone new to agile projects and a valuable source of inspiration for the more experienced. It also includes downloadable templates to get you started. Chapters: Agile ProjectsAgile Project ManagementScrumDSDMExtreme ProgrammingLean DevelopmentFeature-Driven DevelopmentGetting StartedFoundationsDevelopmentDeploymentPost ProjectAgile Projects at Scale
Computing is no longer a standalone activity on a single device. Apple Computing for Seniors in easy steps, 2nd edition will help you to explore the sleek and stylish world of Apple computing – whether you're using just a Mac computer or with an iPhone, an iPad or an iPod. In easy steps, it will show you how to: Get to grips with OS X, then customize your Mac and get organized Connect to the internet, then use the web for shopping, booking vacations and more Create letters, documents and budgets Have fun with photos, music, movies and stay in touch by messages or FaceTime Use iCloud for storage and Family Sharing Keep your Apple devices safe and in sync Presented in larger type for easier reading, use this guide to discover all at your own pace! Covers OS X El Capitan and iOS 9.
The fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike. The good news is that e-commerce and the practice of selling goods and services through a Web site and is not only here to stay, but it's thriving. More good news is that the steps required to conduct commerce online are well within the reach of ordinary people, even if you have no business experience. All you need is a good idea, a bit of start-up cash, computer equipment, and a little help from the practical, hands-on information in Starting and Running an Online Business For Dummies. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales, and stay ahead of the competition; Starting and Running an Online Business For Dummies is just what you need to succeed. You'll discover how to open an online business in ten easy steps, how to select the right web host and design tools, why giving your e-business site structure and style is vital, techniques on attracting and keeping customers, and much more. Advice on how to get your business on the Web quickly and economically Completely revised and updated Includes the latest information on web hosting, search engine optimization, pay-per-click advertising, harnessing the power of social media marketing, and more Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know to get on the Web quickly and economically, without all the technical jargon and hype bogging you down.
WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites. Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. WordPress in easy steps, 2nd edition shows how to create stunning websites using WordPress, without having to learn programming. For anyone who may not be technically-minded but wants an affordable website for business or for blogging. WordPress in easy steps guides you through: • Setting Up WordPress • Working with the Dashboard • Creating Site Content • Adding Media • Appearance and Themes • Adding Plugins • Comments • Setting up Users and Privileges • Tools and Settings • WordPress Tricks WordPress in easy steps, 2nd edition is for: • Bloggers/Hobbyist web designers, or those looking to design a website who don’t want to learn technical language, or bloggers looking for a great platform to work with. • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete. • Anybody who has had a WordPress website built for them and wants guidance to help them update their own website. Covers WordPress 5.
Tablet computers are now a familiar sight on the digital landscape. They are powerful, portable and packed full of functionality for most computing tasks. Android is the operating system on a wide range of tablets and it is one of the major players in this market. This determines the tablet's user interface and also a lot of its functionality. The latest version of Android is 5.0 Lollipop and improves upon what is already the most widely used operating system for tablets. Android Tablets for Seniors in easy steps: Looks at the range of devices available and their specifications and functionalityExplains the Android operating system and how to use it on your tablet in terms of navigating around, performing all of your favourite tasks, getting online and turning your tablet into a mobile library and entertainment centreFocuses on the latest version of Android, 5.0 Lollipop, and shows the enhancements that have been made over previous versions, such as allowing guest users, viewing the latest notifications on your tablet and accessing quickly the settings that you use most often Android Tablets for Seniors in easy steps will show you how to: Get up and running with the interactive, touch screen experience so that you can quickly find your way around with AndroidUse the Android settings to ensure that your tablet looks and works in exactly the way that you wantFind your way around apps: the programs that give Android tablets their functionality - from using the preinstalled apps, to downloading and using the huge selection available from the Google Play Store, which is linked directly to Android tablets. It also shows how to get the best apps for popular activities such as travel, health and wellbeing, family history and online shoppingConnect to the web via Wi-Fi, using email, making phone and video calls to family and friends with Skype and diving into the world of social networkingKeep your tablet safe - security on tablets is just as important as on any other computer and this is covered in terms of preventing access to your tablet and staying safe online and when using your apps Android Tablets for Seniors in easy steps gives you the confidence to enter the world of the tablet and get the most out of your device, using Android 5.0 Lollipop. The book features the Google Nexus but is applicable to all tablets running the Android operating system. Presented in larger type for easier reading.
Management Basics in easy steps, 2nd edition offers practical tips, information and common-sense advice based on the author’s 40 years’ hands-on experience of management – now updated to reflect advances in technology and changes in the wider working environment. Whether you are an experienced manager or about to take up your first management job, Management Basics in easy steps, 2nd edition will be of real help to you in the workplace. It is a lively, easy-to-read book, full of tips and simple, practical things that have been put into practice in the real world and shown to work where it matters – in the workplace. Tony Rossiter’s clear, humorous writing style and comprehensive content make Management Basics in easy steps, 2nd edition a compelling must-read for anyone with a management role. His management tips and advice will show you: · How people skills help you put into practice all the technical skills needed by a manager · How to manage your staff, your colleagues, your customers and even your boss · How to organise yourself and make the most effective use of your time · How to focus on the vital 20% of your work that accounts for most of the results · How to win the respect and trust of your team and make it the best · How to select the right person to join your team · The art of effective delegation · How to make effective use of digital tools, online networks and social media · How to cope with change and see it not as a threat but as a great opportunity This second edition has been revised to include the changes in management practices since the first edition, which was published in 2011, including: · The increased importance and use of digital tools, business and performance management software, and social networks (e.g. LinkedIn, Slack, Yammer, Scoro, Twitter, Facebook) · Increased focus on diversity and inclusion · Implications of new data protection legislation · Less tolerance of unacceptable workplace behaviour such as bullying and sexual harassment · More recognition of the importance of the culture of an organisation · A move away from traditional, command-and-control hierarchies towards more flexible working – working from home, better work/life balance, teamwork, collaboration, matrix structures, trusting and empowering those at the coal-face · A move away from fixed appraisal systems and formal training towards continuous feedback, coaching and personal learning (e-learning, distance learning) · More refined recruitment (use of LinkedIn etc) Comes with useful worksheets – a complete guide for easy reference.
Windows 10 in easy steps, 2nd Edition provides full-colour and comprehensive coverage of this new operating system from Microsoft, and shows how to get the most out of it, whether you are using a desktop computer or a mobile device. It details the new features and shows how these integrate with the more traditional elements of the operating system. It covers the new features, and includes: Upgrading to Windows 10 and personalising it for your needs Getting to grips with the Windows 10 interface, navigating with the Start menu, the Start button, and the Taskbar Customising the live tiles feature, so that you can create your own look and feel Accessing and downloading apps, and how to work with them and organise them Working with files and folders, using OneDrive for free storage and sharing files Using Cortana, the Personal Digital Assistant, to search your computer or the web, or to perform actions like opening apps or documents Getting online with the new browser, Microsoft Edge, and keeping in touch by email and Skype Perfecting photos, viewing movies, playing music and games Windows 10 is one of the most significant upgrades in Microsoft's history and Windows 10 in easy steps, 2nd Edition is ideal for newbies and for those wanting to quickly grasp the essentials in the new version. Covers the Windows 10 Anniversary Update, released August 2016. Table of Contents Introducing Windows 10 Getting Started Working with Apps Basic Controls Customizing Windows File Explorer Managing Files and Folders Digital Lifestyle Microsoft Edge Browser Keeping in Touch Networking System and Security