Released on 2017-04-27Categories Consumer behavior

Hacking Growth

Hacking Growth

Author: Morgan Brown

Publisher: Virgin Books

ISBN: 0753545373

Category: Consumer behavior

Page: 308

View: 665

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock PartnersGrowth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Released on 2014-10-02Categories Internet marketing

Growth Hacker Marketing

Growth Hacker Marketing

Author: Ryan Holiday

Publisher:

ISBN: 1781254362

Category: Internet marketing

Page: 144

View: 962

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially. Silicon Valley has realized that growth hacking - not television commercials and billboards - is the successful start-up's secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
Released on 2018Categories Corporations

Master Growth Hacking

Master Growth Hacking

Author: Apurva Chamaria

Publisher: Portfolio, Penguin

ISBN: 0670090573

Category: Corporations

Page: 328

View: 829

How did Hotmail amass 30 million active members before getting acquired? How did Netflix build a user base of over 125 million worldwide? How did Facebook acquire more than 2 billion users? The answer is simple: Growth hacking. Growth hacking is a combination of coding, data intelligence and marketing. It doesn't take a lot of investment-just a whole lot of creativity, smart data analysis and agility. It has now emerged as the preferred term for growth used by start-ups and entrepreneurs in India and across the world-the new mantra they swear by, but don't want you to learn about. Full of riveting stories, Master Growth Hacking lets you learn from the pioneers of the field in India. The book includes interviews with the founders of Zomato, IndiaMART, ShopClues, UrbanClap, Paisabazaar, Furlenco, FusionCharts, WittyFeed, UpGrad and a lot more. For further details, visit: www.mastergrowthhacking.com
Released on 2020-03-19Categories Business & Economics

Growth Hacking For Dummies

Growth Hacking For Dummies

Author: Anuj Adhiya

Publisher: John Wiley & Sons

ISBN: 9781119612162

Category: Business & Economics

Page: 256

View: 434

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Released on 2019-08-15Categories

The Growth Hacking Book

The Growth Hacking Book

Author: Parul Agrawal

Publisher: Nirvana Wellness Publishing

ISBN: 1733095551

Category:

Page: 320

View: 716

There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense
Released on 2017-11Categories

The Paper Plane Plan

The Paper Plane Plan

Author: Ross Davies

Publisher: Createspace Independent Publishing Platform

ISBN: 1976413508

Category:

Page: 184

View: 538

THE PERFECT MARKETING BOOK FOR B2B SERVICE COMPANIES This book is a blueprint for how companies in the B2B service industry can apply the growth hacking mentality to their own business. Most growth hacking marketing books focus on SAAS, software, and tech companies, which is where growth hacker marketing originated. Ross has approached growth hacking from a new angle, testing these marketing experiments on his own business to identify hacks that accelerate growth for service companies.(Just like his own agency) Like the perfect paper plane, it's been a case of trial and error for Ross and his team, but these lessons over the years on what works and what doesn't; means when it comes to small business marketing, he's managed to create a step by step guide which truly allows your business to soar.(Yes that is a paper plane plan!) In this step-by-step guide to growing your business through growth hacking, you will learn: How to select the perfect marketing hack/idea for your business with practical examples. How to get your current clients to spend x10 with you How to scale your marketing rapidly without extra effort. How author Ross Davies applied these lessons to his own business, which consistently grew by a minimum of 50 % per year for five years. br> The aim of this book is to drive more sales specifically for the small business in the B2B service space, to ensure thats obvious, its intended for companies such as:br> Creative Agencies Accountants Solicitors Healthcare Recruitment Fire safety Photographers br> Ross's ethos is "Client success through Design" which he normally applies to his web design agency, but he's designed the book in a way you can flick through and only use the most relevant parts. Whether you're a start-up or an established business, this marketing book based on the principles of Growth hacking, will grow your business, sales and most importantly, profits.
Released on 2015Categories Internet marketing

The Growth Hacker's Guide to the Galaxy

The Growth Hacker's Guide to the Galaxy

Author: Mark Hayes

Publisher: Insurgent Publishing, LLC

ISBN: 1940715032

Category: Internet marketing

Page: 261

View: 524

The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.
Released on 2014-09-30Categories Business & Economics

Growth Hacker Marketing

Growth Hacker Marketing

Author: Ryan Holiday

Publisher: Penguin

ISBN: 9780698176911

Category: Business & Economics

Page: 176

View: 373

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Released on 2019-09-05Categories Business & Economics

Growth Hacking Your First Startup

Growth Hacking Your First Startup

Author: Deepak Sharma

Publisher: Notion Press

ISBN: 9781646507726

Category: Business & Economics

Page: 206

View: 688

Launching your first startup is tough! Let’s make it easier. In this simple guide to growth hacking, you will learn some unique and battle-tested techniques of new-age marketing. Written for rising startups and bootstrapped entrepreneurs, this book takes you through the stages of finding, retaining and expanding customers. In between, you will learn everything from marketing funnels to customer journeys. You will see how to boost your startup with tactics such as gamification and viral content. And, you will understand why the customer always has to be the protagonist of your startup story. The aim is simple: to teach you how to think about growth in a new manner – one that builds around faster releases, dynamic feedbacks, and product iterations. Half of entrepreneurship is perseverance; this book will teach you the rest.
Released on 2022-11-28Categories Study Aids

Summary of Growth Hacker Marketing – [Review Keypoints and Take-aways]

Summary of Growth Hacker Marketing – [Review Keypoints and Take-aways]

Author: PenZen Summaries

Publisher: by Mocktime Publication

ISBN:

Category: Study Aids

Page: 15

View: 751

The summary of Growth Hacker Marketing – A Primer on the Future of PR, Marketing and Advertising presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Growth Hacker Marketing represents a significant departure from more conventional marketing practises because of its heavy reliance on the collection of user data and the intelligent design of products. This book explains how some of the most successful technology companies in the world, such as Dropbox and Instagram, have implemented this tactic to attract millions of new customers. Growth Hacker Marketing summary includes the key points and important takeaways from the book Growth Hacker Marketing by Ryan Holiday. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected]
Released on 2016-09-20Categories

Top 101 Growth Hacks

Top 101 Growth Hacks

Author: Aladdin Happy

Publisher: Createspace Independent Publishing Platform

ISBN: 1537763318

Category:

Page: 142

View: 293

My first book - "TOP 101 growth hacks" became a #1 bestseller on Amazon in "Marketing for small businesses" Despite the fact that there are a lot of punctuation and grammatical mistakes (I'm not a native English speaker), the book is among TOP 10 bestsellers for over a year in 3 marketing related categories on Amazon. This is a 2nd book from the series. You'll find here new best 101 growth hacks. These are exactly the same growth hacks I shared previously with my invitation-only community of growth hackers. People from companies like Uber, Microsoft, Adobe, Disney, Coca-Cola, LinkedIn, Amazon, eBay, SalesForce, Sony/PlayStation, Indiegogo, TechStars, Samsung read my daily growth hacks. Some of the growth hacks from the book: + The easiest way to get first users + Simplest trick to gain prospects from Twitter + One word, one emphasis: +20% increase + 6258% to the price to sell the product + Case study: 2,000,000 downloads + The easiest way to connect with influencers + Chrome Web Store boosted traffic by 2,000% + Case study: #3 on Google in 14 days + TOP 3 tools for link-building + Reduce Facebook ads cost by 41% + 85 times smaller CTRs + 55%-400% more leads + (A/B test) A 60% increase in signups + Case study +178% more repeat business + This boosted conversions by 785% in one day + One line of code: revenue +500% + Case study Double the donation + 367% boost in revenue + This simple trick boosted revenue by 600% + 71% to referral activation + From 150K users to 2M in 5 months ...