Released on 1999-07-01Categories Education

Evaluation and Implementation of Distance Learning: Technologies, Tools and Techniques

Evaluation and Implementation of Distance Learning: Technologies, Tools and Techniques

Author: Belanger, France

Publisher: IGI Global

ISBN: 9781930708549

Category: Education

Page: 246

View: 794

The twentieth century has seen the creation and evolution of technologies beyond imagination a century ago. The computer has enabled the digital presentation of knowledge, and increased the speed with which information can be captured and processed. The acceptance of these technologies has led to a new alternative for providing education and training--distance learning. This book focuses on the processes, techniques and tools that are being used to successfully plan, implement and operate distance learning projects.
Released on 2006-01-17Categories Language Arts & Disciplines

Handbook of New Media

Handbook of New Media

Author: Leah A Lievrouw

Publisher: SAGE

ISBN: 1412918731

Category: Language Arts & Disciplines

Page: 500

View: 863

Thoroughly revised and updated, this Student Edition of the successful Handbook of New Media has been abridged to showcase the best of the hardback edition. This Handbook sets out boundaries of new media research and scholarship and provides a definitive statement of the current state-of-the-art of the field. Covering major problem areas of research, the Handbook of New Media includes an introductory essay by the editors and a concluding essay by Ron Rice. Each chapter, written by an internationally renowned scholar, provides a review of the most significant social research findings and insights.
Released on 2017-06-26Categories Language Arts & Disciplines

Writing and Editing for Digital Media

Writing and Editing for Digital Media

Author: Brian Carroll

Publisher: Routledge

ISBN: 9781351796491

Category: Language Arts & Disciplines

Page: 419

View: 752

Writing and Editing for Digital Media teaches students how to write effectively for digital spaces—whether writing for an app, crafting a story for a website, blogging, or using social media to expand the conversation. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communication has introduced opportunities for dynamic storytelling and multi-directional communication. With this accessible guide and accompanying website, students learn not only to create content, but also to become careful, creative managers of that content. Updated with contemporary examples and pedagogy, including examples from the 2016 presidential election, and an expanded look at using social media, the third edition broadens its scope, helping digital writers and editors in all fields, including public relations, marketing, and social media management. Based on Brian Carroll's extensive experience teaching a course of the same name, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the socially networked, increasingly mobile, always-on, geomapped, personalized media ecosystems; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective; Provide the basic skill sets of the digital writer and editor, skill sets that transfer across all media and most communication and media industries, and to do so in specifically journalistic and public relations contexts; Help communicators to put their audiences first by focusing attention on user experience, user behavior, and engagement with their user bases; Teach best practices in the areas of social media strategy, management, and use.
Released on 2020-08-07Categories Business & Economics

Handbook of Research on New Media Applications in Public Relations and Advertising

Handbook of Research on New Media Applications in Public Relations and Advertising

Author: Esiyok, Elif

Publisher: IGI Global

ISBN: 9781799832034

Category: Business & Economics

Page: 572

View: 426

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Released on 2010-06-01Categories Language Arts & Disciplines

Writing for Digital Media

Writing for Digital Media

Author: Brian Carroll

Publisher: Routledge

ISBN: 9781135851361

Category: Language Arts & Disciplines

Page: 329

View: 142

Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Released on 2006-09-27Categories Language Arts & Disciplines

The Digital Media Handbook

The Digital Media Handbook

Author: Andrew Dewdney

Publisher: Routledge

ISBN: 9781134398690

Category: Language Arts & Disciplines

Page: 353

View: 479

Through a series of edited interviews with new media practitioners including young web developers, programmers, artists, writers and producers, The New Media Handbook examines the essential diversity of new media by combining critical commentary and descriptive and historical accounts. The New Media Handbook focuses upon the key concerns of practitioners and how they create their work and develop their projects - from artists to industry professionals, web designers to computer programmers. It includes a discussion of key concepts such as digital code, information, convergence, interactivity and interface; and identifies key debates and locates the place of new media practice within contemporary culture. The New Media Handbook includes: interviews with new media practitioners case studies, examples and illustrations glossary of technical acronyms and key terms bibliography and list of web resources. Providing students with an essential understanding of the historical and theoretical development of the new media, The New Media Handbook really will be an invaluable study resource for all students of the media.
Released on 2010-07-31Categories Business & Economics

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Handbook of Research on Digital Media and Advertising: User Generated Content Consumption

Author: Eastin, Matthew S.

Publisher: IGI Global

ISBN: 9781605667935

Category: Business & Economics

Page: 768

View: 620

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
Released on 2020-11-17Categories Social Science

Routledge Handbook of Digital Media and Communication

Routledge Handbook of Digital Media and Communication

Author: Leah A. Lievrouw

Publisher: Routledge

ISBN: 9781317205296

Category: Social Science

Page: 386

View: 867

What are we to make of our digital social lives and the forces that shape it? Should we feel fortunate to experience such networked connectivity? Are we privileged to have access to unimaginable amounts of information? Is it easier to work in a digital global economy? Or is our privacy and freedom under threat from digital surveillance? Our security and welfare being put at risk? Our politics undermined by hidden algorithms and misinformation? Written by a distinguished group of leading scholars from around the world, the Routledge Handbook of Digital Media and Communication provides a comprehensive, unique, and multidisciplinary exploration of this rapidly growing and vibrant field of study. The Handbook adopts a three-part structural framework for understanding the sociocultural impact of digital media: the artifacts or physical devices and systems that people use to communicate; the communicative practices in which they engage to use those devices, express themselves, and share meaning; and the organizational and institutional arrangements, structures, or formations that develop around those practices and artifacts. Comprising a series of essay-chapters on a wide range of topics, this volume crystallizes current knowledge, provides historical context, and critically articulates the challenges and implications of the emerging dominance of the network and normalization of digitally mediated relations. Issues explored include the power of algorithms, digital currency, gaming culture, surveillance, social networking, and connective mobilization. More than a reference work, this Handbook delivers a comprehensive, authoritative overview of the state of new media scholarship and its most important future directions that will shape and animate current debates.