In most countries, wholesale markets remain an essential link between production and consumption. That they should be well managed is essential as higher marketing costs lead to lower prices for producers and higher prices charged to consumers. Inefficient markets also increase the risk of problems of hygiene, environmental degradation and transport congestion, among others. With rapid urban growth, wholesale markets will continue to channel a wide variety of produce to urban consumers, despite the development of new distribution techniques, such as direct supply from farmers to supermarkets. This manual analyses the political, legal, economic and commercial aspects of the management and operations of wholesale markets. The European experience in Spain, France, Germany, Britain and Italy is presented; as well as in Japan, Hong Kong, the USA, South Africa, Australia and Argentina.
Marketing Management is a curriculum-driven text. It is designed to cater to the knowledge-and examination needs of B.Com. students of Semester VI of the University of Delhi. KEY FEATURES • Provides exhaustive coverage of all topics in the syllabus • Makes productive use of study aids such as Flow Charts, Tables, Boxes, Illustrations and Snapshots to reinforce learning and help students acquire greater conceptual clarity • Incorporates Review Questions, University Examination Questions and Projects
This book chooses important agricultural products of vegetables, pork and aquatic products as the subjects investigated. From an "integrated" vertical perspective of the supply chain and according to the degree of industrialization of different products, this book focuses on the key links of quality and safety control of vegetables, pork and aquatic products.
An excellent book for commerce students appearing in competitive, professional and other examinations.1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.
![The Wholesale Market for Fruits, Vegetables, Poultry, and Eggs in Hartford, Conn. [by C.J. Otten, Agricultural Economist and Others] U.S. Dept. of Agriculture, Production and Marketing Administration, Marketing Facilities Branch](https://books.google.com/books/content/images/frontcover/m2YNAQAAMAAJ)
