Released on 2015Categories Business & Economics

Worldwide Casebook in Marketing Management

Worldwide Casebook in Marketing Management

Author:

Publisher: World Scientific

ISBN: 9789814689618

Category: Business & Economics

Page: 925

View: 934

Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France)
Released on 2006Categories Business & Economics

Global Marketing Management

Global Marketing Management

Author: John A. Quelch

Publisher: South-Western

ISBN: UCSD:31822034832899

Category: Business & Economics

Page: 680

View: 941

GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide. Emphasis is on marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of corporate operations within the global arena are also examined. The greatest challenge to the complex new demands of the expanded, global marketplace comes in developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Global Marketing Managements cases provide real examples of these challenges by presenting the issues faced by domestic companies such as Bausch & Lomb, Reebok, Gillete, DHL, and international firms such as Tesco, Plc, Silvio Napoli, Bajaj Auto. These cases help readers gain an understanding of real-world marking in the international environment.
Released on 2013Categories Business & Economics

Marketing Management and Strategy

Marketing Management and Strategy

Author: George Tesar

Publisher: Routledge

ISBN: 9780415783330

Category: Business & Economics

Page: 278

View: 341

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.
Released on 2012Categories Business & Economics

Cases in Marketing Management

Cases in Marketing Management

Author: Kenneth E. Clow

Publisher: SAGE

ISBN: 9781412996037

Category: Business & Economics

Page: 561

View: 151

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Released on 1999Categories Asia

The Asian Marketing Casebook

The Asian Marketing Casebook

Author: Noel Capon

Publisher: Pearson College Division

ISBN: UCSD:31822028331304

Category: Asia

Page: 988

View: 981

Ideal for courses in International Marketing at the undergraduate and graduate levels. This marketing casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries.
Released on 2011-10-26Categories Business & Economics

Social Marketing Casebook

Social Marketing Casebook

Author: Jeff French

Publisher: SAGE

ISBN: 9780857025449

Category: Business & Economics

Page: 282

View: 289

Social Marketing Casebook brings together a dedicated collection of social marketing case studies and vignettes from around the world for the first time. Each case study is explored from the scoping and research stage to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies; an international range of cases from the health, environmental and civic sectors, from national and governmental programs to local, small-budget interventions; comprehensive coverage of the whole process, from strategy and implementation, to the challenges and lessons learned; and academic exercises, discussion questions and references to reinforce student learning.
Released on 2000Categories Globalization

Strategic Marketing Management

Strategic Marketing Management

Author: Carol H. Anderson

Publisher:

ISBN: PSU:000043690916

Category: Globalization

Page: 520

View: 577

This text offers comprehensive coverage of current marketing management concepts and issues such as globalization, information age economy, ethics, and the environment. Each chapter opens with a scenario that introduces students to the topic, a margin glossary throughout defines special terms, and end-of-chapter discussion questions and exercises test students' understanding of the material. The supplementary casebook, which may be used with any marketing text, provides timely, relevant studies of organizations in a wide range of industries.
Released on 2016-01-29Categories Business & Economics

Multinational Management

Multinational Management

Author: Rien Segers

Publisher: Springer

ISBN: 9783319230122

Category: Business & Economics

Page: 363

View: 546

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
Released on 2004Categories History

The China Casebook

The China Casebook

Author: Wilfried R. Vanhonacker

Publisher: McGraw-Hill

ISBN: UCSD:31822032540767

Category: History

Page: 382

View: 316

Contains 20 case studies which span various industries, from services to fast-moving consumer goods. This comprehensive set highlights the dos and don'ts of operating in China and appeals to those who are interested in and actually doing business in China.
Released on Categories Asia

Casebook of Chinese Business Management

Casebook of Chinese Business Management

Author: Mingyue Fan

Publisher: Springer Nature

ISBN: 9789811680748

Category: Asia

Page: 191

View: 393

This book selects Chinese excellent enterprise management cases, integrating into the education system of business schools, sharing "China's new story" to readers, and boosting the process of national economic construction and enterprise transformation. Chinese enterprises face unprecedented opportunities and challenges under the circumstance of fast-changing technology, economy, and political environment. In the face of various uncertainties, they have risen to prominence and constantly summed up enterprise management concepts and practical experience suitable for their own development to reshape their competitive advantages and enhance their market value. Based on the investigation, this book covers the major theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. We hope that readers can get some valuable practical experience and enlightenment from the practices in these fields. The book also includes two case study guides, which guide readers to form a case study's thinking. It also encourages readers to broaden their learning ideas on management
Released on 1994Categories Business & Economics

The Marketing Casebook

The Marketing Casebook

Author: Sally Dibb

Publisher: Cengage Learning Emea

ISBN: 0415089506

Category: Business & Economics

Page: 270

View: 179

Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.
Released on 2000-03-20Categories Business & Economics

Marketing Planning and Strategy Case Book

Marketing Planning and Strategy Case Book

Author: Subhash C. Jain

Publisher: Dame Publications

ISBN: 0324072996

Category: Business & Economics

Page: 360

View: 258

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.